About hannele korhonen

Empowering transformation with Design Thinking, Legal Design, Service Design, and Intuitive Business Strategy.

 

Hannele Korhonen’s Approach

I coach creative professionals and service providers to use design thinking, service design, and intuitive business strategy for bold, human-centered innovation. As the founder of Lawyers Design School and an innovation coach for changemakers pioneering new ways of working, I help lawyers, consultants, coaches, and creatives transform how they deliver services, build scalable businesses, and create meaningful impact.

I’m also a PhD researcher at the University of Lapland, exploring the role of intuition and intuitive insights in law and design to drive radical social innovation.

Through 1:1 and group coaching, interactive workshops, and tailored programs, I empower creative professionals, service providers and teams to design human-centered solutions, and build scalable, purpose-driven businesses using practical tools, deep listening, and creative insight to achieve their goals.

I work with:

  • Professionals and creatives in transition looking to build on soul-aligned practices based on their expertise

  • Consultants and coaches ready to scale with purpose while maintaining authentic connection

  • Legal professionals embracing innovation and human-centered design in their practice

  • Corporate teams curious to explore design thinking

  • Industry pioneers experimenting with more human, spacious, and intuitive ways of working

Whether you’re leaving a traditional role, launching an innovative practice, or reimagining how professional services can be more human-centered and regenerative, I can help.

 

Training Services Offered by Hannele

I offer online and in-person coaching, workshops, courses, and consulting services tailored to creative professionals, service providers and teams ready to reimagine their status quo. My actionable strategies combine design thinking with intuitive business strategy, helping you implement innovations that feel both strategic and soulful.

My coaching, courses, workshops and consultancy cover the following areas.

  • 1:1 business coaching

  • The Freedom Incubator online business incubator and design lab for visionary women

  • Design Thinking + Intuition workshops

  • Legal Design services - specialized support for legal professionals and firms embracing human-centered design

  • Custom consulting - tailored solutions for organizational transformation

 

Hannele’s Backstory

I am a values-driven former corporate lawyer with over 25 years of experience spanning law, technology, and innovation.  A contract specialist, I founded a law firm, co-founded Contract Mill (a legal SaaS startup), and built Lawyers Design School from the ground up. Now I’ve expanded my practice to serve change-makers among creative professionals and service providers who are ready to design work that works for them.

I’m a speaker and an advocate for a future where professional services are regenerative, law is human, and the people doing the work feel free.

I studied law at the University of Helsinki, graduating with a Master of Laws (LLM) and at the University of Jyväskylä, graduating with a Bachelor of Science, Economics, majoring in Management and Leadership.  I studied design at Aalto University Executive Education and Professional Development graduating with a Diploma in Service Design. I also studied pedagogical teaching at Haaga-Helia School of Vocational Teacher Education and is a  qualified Vocational Teacher.

Now, I am a PhD researcher at the University of Lapland, at the Faculty of Art & Design. My research topic is super intuition and how it can be used for radical legal innovation.

My journey from corporate law to business and innovation coaching reflects my own pioneering path: leaving traditional structures to create something more human, spacious, and aligned. I understand the courage it takes to experiment with new ways of working, and I'm here to support you as you build practices that honor both excellence and authenticity

I believe that when we combine human-centered design, strategic thinking, AI, and intuitive wisdom, we can create solutions that serve both people and the planet.

Ready to reimagine your work through design thinking and human-centered innovation? Let's explore how design thinking and intuitive business strategy can help you build a practice that truly works for you.